The trouble with book marketers and consultants is that they make it sound so easy. See, they’ll say something like “there are more than 15,000 radio stations in this country, and they’re all constantly searching for content — all day, every day.”
And you think: Yep, once Rush Limbaugh is done, they’ve still got all that radio time to fill! Sign me up. I can talk about my book for hours!
Trouble is, first you’ve got to find a radio station, and then, the attention of someone– someone who has the job of booking guests — at that radio station. And how the heck do you do that? Continue reading “How To Use Radio To Sell Your Book”