Most indie authors grapple with the all-consuming issue of how to stand out from the crowd by creating memorable content and sufficient “buzz” for their self-published novels. Of one million books published a year, some 700,000 are self-published. Very few indie authors reach sales in the thousands, and fewer still break even after costs for giveaways and promotions and advertising are taken into account. A recent article by author Nicole Dieker (on the website of publishing industry expert, Jane Friedman) attested to just how disheartening statistics for self-published authors can be. Continue reading “Before You Hit The “Publish” Button: An Indie Author’s Checklist”